THE STRONACH GROUP LAUNCHES FULLY-INTEGRATED DAILY SPANISH SHOW HIPICA TV
HALLANDALE BEACH, FL – The Stronach Group announced today that it has launched Hipica TV, a daily live show streamed on Stronach Group websites and YouTube.com/HipicaTV that will show races, replays and offer handicapping selections on races from Gulfstream Park, Santa Anita Park, Laurel Park and Golden Gate Fields.
During testing its first month on GulfstreamPark.com and LaurelPark.com, Hipica TV has reached an average of 76,000 unique viewers each week and nearly 800,000 total views. Hipica TV will soon be featured on SantaAnita.com and GoldenGateFields.com.
Along with live races, Hipica TV will also include live interviews, feature stories, and insights from four talented and respected hosts.
“We’re incredibly proud to provide this ground-breaking service free to our viewers,” said Tim Ritvo, COO of The Stronach Group. “In just the past few weeks during our testing phase we’ve received incredibly positive feedback, and viewership continues to grow. We believe Hipica TV is ground-breaking, relevant, and once again shows The Stronach Group’s commitment to Thoroughbred racing. We strongly believe Hipica TV will continue to grow as we build our brand nationally and internationally.”
Alfredo Alfonzo founded the popular VideoHipico in 2006, a website and social media agency dedicated to promoting horse racing. A native of Venezuela, Alfonzo is also a partner in My Social House, a premier digital marketing agency in Fort Lauderdale. Alfonzo has handicapped Gulfstream’s races for the Spanish audience for more than a year at GulfstreamPark.com.
Juan Carlos Palma, also known “El Caribe Palma,” is recognized as one of the most respected and successful handicappers in Latin America. He has spent more than 30 years covering Thoroughbred racing and has directed and produced numerous Thoroughbred handicapping shows in his native Venezuela.
Pedro Casella’s race calls are some of the most exciting you will hear, rivaling Andres Cantor in the world of professional soccer. Casella, who holds a degree in Broadcast Journalism, is a native of Venezuela and is founder and CEO of “Redes de Campeones,” a public relations company specializing in horse racing.
Claudia Spadaro, a native of Venezuela, grew up around horses. She holds a degree in public relations and broadcast journalism from the University of Miami and is fluent in English and Spanish. Spadaro has worked with The Stronach Group on the Pegasus World Cup Invitational (G1) and Preakness Stakes (G1).