AMERICA’S LARGEST ASIAN-THEMED NIGHT MARKET PROJECTED TO ATTRACT 100,000 VISITORS
ARCADIA, Calif. (Aug. 22, 2018)–Santa Anita’s wildly popular 626 Night Market, America’s largest Asian-themed night market, is set to return for the fourth and final time this summer season for a three-day event over Labor Day Weekend, Aug. 31-Sept. 2.
With attendance for the three previous events, dating back to June 29, totaling 272,744, Night Market officials are projecting Santa Anita’s Labor Day Weekend edition will attract an additional 100,000 visitors.
“The response this year at Santa Anita has once again been tremendous,” said Jonny Hwang, a 37-year-old entrepreneur who initiated “626” in 2012. “We are looking forward to a strong finish over the Labor Day weekend and we’ll once again have a huge list of great entertainment and vendors.”
The 626 Night Market, which will be marking its seventh year at The Great Race Place, has been a smash hit with young attendees looking for everything from great food and beverages, innovative products, trendy merchandise, arts and crafts, great entertainment and more.
“Santa Anita continues to be a tremendous venue for 626 and those who’ve followed us on social media and have attended prior events, know that what we offer is totally unique and ever-evolving,” added Hwang. “Our attendees know they have a wide variety of entertainment options when they come. They can sample cutting-edge Asian cuisine, enjoy live music and entertainment, interact with local vendors and have a fun time with their friends in a contemporary night market environment.”
Santa Anita Park, an iconic fixture on the Southern California sports and entertainment landscape since Dec. 25, 1934, has proven to be an ideal venue for the 626 Night Market for a variety of reasons.
“We are centrally located for many thousands of our attendees and when people come here, they know there’s plenty of space to park and they feel secure,” said Pete Siberell, Santa Anita Director of Special Projects. “Additionally, everyone knows that one of biggest concerns as a racetrack operator is the fact that a large portion of our fan base has gotten older.
“With the hundreds of thousands of young people that 626 is consistently attracting, this is obviously a win-win for all of us. In addition to coming to Santa Anita for these night markets, our hope is that a good many of these folks will return for live racing this fall and winter.”
The 626 Night Market, which takes place in Santa Anita’s parking lot to the south and east of the Paddock Gardens area, will operate from 4 p.m. to 1 a.m. on Friday, Aug. 31 and Saturday, Sept. 1. Hours for Sunday, Sept. 2, are from 4 p.m. to 12 midnight. Admission is five dollars per person, kids six and under are admitted free.
For a complete listing of 626 vendors, including AB Sorbets, Bamboo Grill, Evan’s Smokehouse, Khao Pun, Rated R Burger, Takoyaki Tanota, Waffleland and much, much more, please visit www.626nightmarket.com, or contact 626 Public Relations and Marketing Manager Holly Nguyen at firstname.lastname@example.org.