SANTA ANITA PARK TO PROMOTE LITTLE RED FEATHER RACING’S FIRST EVER ‘CROWD FUNDING CAMPAIGN’ TO ATTRACT NEW OWNERS

ARCADIA, Calif. (Oct. 13, 2016)–In its continued efforts to reach out to prospective new owners, Santa Anita Park has entered into a marketing collaboration with Little Red Feather Racing, one of California’s largest ownership syndicates, to help promote Little Red Feather Racing’s new “Crowd Funding Campaign.” The initiative incorporates innovative strategies to attract new people to The Sport of Kings.

Little Red Feather has announced that these “Crowd Funding” packages are available on several levels. This unique approach appeals to a wide range of potential owners who seek the kind of excitement that ownership can bring.

“We are continually looking at ways to bring new people into our sport and we welcome Little Red Feather’s enthusiasm and commitment in attracting new owners,” said Joe Morris, Vice President, West Coast Operations for the Stronach Group. “Moving forward, we welcome innovation in this area and we look forward to assisting others, in addition to Little Red Feather, in promoting initiatives that grow our sport.”

“We are thrilled that 100 partners have so far joined us for this historic venture,” said Little Red Feather CEO Gary Fenton. “It shows if we create the right partnership, people will give horse ownership a try. We can’t wait to show them how much fun it is.”

Little Red Feather Racing, which was founded by Managing Partner Billy Koch in 2004, first gained national prominence by winning the $1.5 million Breeders’ Cup Mile that year with Singletary. Along with General Counsel and CEO Gary Fenton, Little Red Feather horses have now won 192 races from 1,063 starts (18 percent) and grossed $10,735,470 in purses (through June 30, 2016).

For more information on Little Red Feather’s new “Crowd Funding Campaign,” please visit www.littleredfeatherracing.com, or call (310) 850-4724.

 

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