BREEDERS’ CUP ANNOUNCES INFIELD COUNTRY MUSIC EXPERIENCE IN PARTNERSHIP WITH BOOTS ON STAGE

Country Music Acts Add to Entertainment at Santa Anita Park for the 2016 World Championships

 

LOS ANGELES (October 14, 2016) – Today Breeders’ Cup, one of Thoroughbred racing’s most prestigious international events, announces Party at the Park, a festive country music experience in partnership with Boots On Stage, Southern California’s premier country music marketing company. Set to take place on Saturday, November 5, Party at the Park will bring some of country’s best new acts to the 2016 Breeders’ Cup World Championships at Santa Anita Park in Arcadia, Calif., and will further elevate the fan experience with a host of activities, local food trucks, prizes and more.

 

“Musical entertainment is one element of the enhanced experience the Breeders’ Cup offers, and every year we make a concerted effort to showcase local and emerging talent,” said Bryan Pettigrew, Senior Vice President of Marketing & Sponsorship at the Breeders’ Cup. “By collaborating with Boots On Stage, we’ve been able to tap into the best local talent and we are looking forward to offering fans the ultimate country music experience.”

 

Party at the Park will kick off at 10 a.m. on Saturday, November 5 in the infield at Santa Anita Park, and will offer fans the incredible opportunity to listen to country music as they enjoy world championship racing. The line-up will include country’s hottest new acts, including Tyler Rich, Smithfield and Southern California’s own Daniel Bonte & The Bona Fide as well as Eli V.

 

In addition to the live musical acts, fans will be able to enjoy Southern Californian BBQ and bites from a variety of local food trucks, as well as refreshing beverages from 40 craft brewers. Fans can also play complimentary lawn games and learn how to line dance with Gone Country Promotions. A mechanical bull, giveaways and prizes, a photo booth, and shopping opportunities with local merchants will complete the experience.

 

Tickets to Party at the Park can be purchased at breederscup.com/concert

 

Media Contact: Jim Gluckson, Breeders’ Cup, 212-230-9512, jgluckson@breederscup.com

Hayley Karlan, Nike Communications, 646-654-3445, hkarlan@nikecomm.com

Jordan Kaye, Boots On Stage, 310-402-3921, JordanKaye@Interlockent.com

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2016 Breeders’ Cup World Championships, consisting of 13 (grade I) races with purses and awards totalling $28 million, will be held Nov. 4-5 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and YouTube.

 

 

About Boots On Stage

Boots On Stage is a promotions and marketing company for country music in Southern California and surrounding markets. Boots On Stage directly markets to the country music consumer through the use of their official social media platform, radio partners, local showcases, on-site brand activations, tastemakers and influencers as well as local and national media. As Boots On Stage continues to grow, they have become a resource for Artists, Management Companies, Labels and Publicists to reach their core demo in the market(s). For more information on Boots On Stage, please follow up on our social media channels including Instagram, Facebook and Twitter, and on www.bootsonstage.la.

 

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