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BREEDERS’ CUP, NBC EXPAND PARTNERSHIP; NBC SPORTS GROUP TO TELEVISE “BREEDERS’ CUP CHALLENGE SERIES: WIN AND YOU’RE IN”™
THE GOLD CUP AND AWESOME AGAIN STAKES AT SANTA ANITA TO BE TELEVISED LIVE ON NBCSN
11 EVENT MULTI-MEDIA MARKETING PLATFORM PROVIDES PARTNERS EXPOSURE ON-AIR, ONLINE AND ON-SITE
NEW YORK (April 21, 2014) – The Breeders’ Cup, the most prestigious event in international horse racing, announced today that it is expanding its partnership with NBC Sports Group to televise a series of 18 Breeders’ Cup Challenge races from top tracks in the U.S., from June until the Breeders’ Cup World Championships.
The “Breeders’ Cup Challenge Series: Win and You’re In”™ will feature 18 “Win And You’re In” races with more than $13 million in purses and awards, which will be broadcast across 11 shows on NBC and NBCSN with winners automatically qualifying for a spot in Breeders’ Cup World Championships at Santa Anita Park (Oct. 31, Nov. 1).
The $500,000 Gold Cup at Santa Anita (Gr. I) on June 28 (NBCSN 4-5 p.m. PT), for 3-year-olds and up at a 1 ¼ miles, and the $300,000 Awesome Again Stakes (Gr. I) for 3-year-olds and up at 1 1/8 miles on September 27 (NBCSN 3-5 p.m. PT) -- two “Win and You’re In” races for an automatic berth into the Breeders’ Cup Classic -- are among four Challenge races in the series to be televised from Santa Anita this year.
In partnership with premier racetracks across the country, the 2014 series begins on June 7 with the Metropolitan Handicap and Ogden Phipps on Belmont Stakes day from Belmont Park and continues with live telecasts of American fixtures including the William Hill Haskell, several races from Saratoga, including The Travers; the TVG Pacific Classic from Del Mar, the Jockey Club Gold Cup at Belmont Park, and the Shadwell Turf Mile from Keeneland, in addition to the Santa Anita challenge races. In addition, several NBC Sports Regional Networks will present replays of select races after their initial airings on NBC and NBCSN. (Complete list and telecast schedule attached).
“We are very pleased to expand our partnership with Santa Anita to include four Breeders’ Cup Challenge races televised by NBC Sports, two of which are qualifiers for the Classic,” said Breeders’ Cup President and CEO Craig Fravel. “We thank Santa Anita Park for their support of the series, which brings to fans the very best races from the top tracks in the country under the banner of the Breeders’ Cup brand.”
Two additional “Win and You’re In” races on the September 27 telecast from Santa Anita will be named at a later date.
“We are delighted to be in a position to further develop our relationship with NBC Sports Group,” said Santa Anita President Tom Ludt. “It is an honor for us to be hosting the first-ever running of the Grade I Gold Cup at Santa Anita here on June 28 and we’re excited about the fact this is going to be a Breeders’ Cup ‘Win and You’re In’ race. The prospect of being able to present this race on national television is huge for all of us here in California.
“The Grade I Awesome Again on Oct. 4 has proven to be a pivotal steppingstone to victory in the Breeders’ Cup Classic and to have NBC Sports Group also involved with the race this year is just tremendous. We look forward to the entire Breeders’ Cup ‘Win and You’re In’ series and we look forward to having NBC with us as we host the Breeders’ World Championships for an unprecedented third consecutive year on Oct. 31 and Nov. 1.”
Putting the spotlight on premier racetracks across the country, the 2014 series begins on June 7 with the Metropolitan Mile and Ogden Phipps H. on Belmont Stakes day from Belmont Park and continues with live telecasts of American fixtures including the William Hill Haskell Invitational from Monmouth Park, several races from Saratoga, including The Travers, the TVG Pacific Classic from Del Mar, the Jockey Club Gold Cup at Belmont Park and the Shadwell Turf Mile from Keeneland, in addition to the Santa Anita qualifying races. (Complete list and telecast schedule attached).
“We are excited to present the new series of Breeders’ Cup Challenge telecasts, which will help to build interest as we move from the Triple Crown races through the summer and on to the eagerly-anticipated Breeders’ Cup World Championships in the fall,” said Jon Miller, President of Programming for NBC and NBCSN.
To support the new Challenge Series, the Breeders’ Cup will be launching a multi-channel marketing effort that will aim to attract new fans to the telecasts and sport. Leveraging the Breeders’ Cup Celebrity Ambassadors (such as Kate Upton, Joe Torre, Bobby Flay, Elizabeth Banks and more) along with interesting and diverse horse owners who are trying to win their way into the Breeders’ Cup, a series of custom content pieces – to run on SI.com and People.com – will provide readers a window into the thrill of horse racing at its highest level during the Breeders’ Cup Challenge Series. Additional television, print and online media will run across the two Time Inc. properties as well as NBCUniversal properties, including E!, CNBC, Golf Channel, Esquire Network and more, to support the campaign and help raise awareness of and interest in the Challenge Series. A full list of Breeders’ Cup Ambassadors can be found at: http://www.breederscup.com/experience/celebrity-ambassadors.
Other Challenge platform assets include:
• A new web site dedicated to the Challenge Series with unique content and a team of writers, producers and experts, including NBC Sports Group personality Randy Moss, focusing on racing, lifestyle and human interest features from some of the country’s most iconic racetracks.
• The Breeders’ Cup Million Dollar Finish, a national consumer promotion that will allow fans to play along at home for prizes, will be supported on NBC Sports Group’s multimedia platforms.
• An on-site experiential program bringing luxury elements unique to the Breeders' Cup World Championships to major US racing markets from New York to Southern California. The View, a private VIP racing experience, and Champions Terrace, where winning participants can revel in the sweet taste of victory, may visit Saratoga, Del Mar, Monmouth Park, Belmont Park, Keeneland and Santa Anita Park throughout the summer and fall (see attached photos).
The Challenge marketing campaign is a key element in the Breeders’ Cup’s initiative to expand to a broader audience of influencers and fans in the months leading up to its signature event, the Breeders’ Cup World Championships.
“The Breeders' Cup World Championships has become a premier lifestyle experience full of fashion, food, entertainment, celebrities and world-class hospitality for our fans. The enhanced Breeders’ Cup Challenge series is the perfect platform to extend our brand beyond the two-day event in the fall and to give our sponsors more tools to connect with their target audience,” said Drew Sheinman, Breeders’ Cup Chief Marketing and Revenue Officer.
Below is the “Breeders’ Cup Challenge Series: Win And You’re In” schedule on NBC and NBCSN. Breeders’ Cup Challenge races are listed in bold.
Date/Time (ET) Network Event Track Challenge/ Division
Saturday, 6/7 2:30-7 PM NBC
NBCSN Metropolitan Handicap Belmont Park Dirt Mile Ogden Phipps Distaff
7 –8 PM NBCSN The Gold Cup at Santa Anita Santa Anita Classic
5 – 6 PM NBCSN Belmont Oaks Belmont Park F/M Turf
5 – 6 PM NBC William Hill Haskell Invitational Monmouth Park Classic
5 – 6 PM NBC Whitney and Test Stakes “Summer at Saratoga” Saratoga Classic
Saturday, 8/23 4:30 – 6PM NBC Ballerina and Travers “Summer at Saratoga” Saratoga F/M Sprint
8 – 9 PM NBCSN TVG Pacific Classic Del Mar Thoroughbred Club Classic
6 – 7 PM NBCSN Forego and Woodward “Summer at Saratoga” Saratoga Sprint
6 – 8 PM NBCSN Jockey Club Gold Cup Belmont Park Classic
TBD “Win and You’re In” Santa Anita Park
TBD “Win and You’re In”
Awesome Again Stakes Classic
4:30 – 6 PM NBCSN TCOA Stakes Keeneland Racecourse F/M Sprint Breeders’ Futurity Juvenile Shadwell Mile Mile
5 – 6 PM NBC Spinster Keeneland Racecourse Distaff Bourbon Juvenile Turf
The complete 2014 Breeders’ Cup Challenge schedule will be released later this week.
Contact: Jim Gluckson, Breeders’ Cup, 212-230-9512
Mike Willman, Santa Anita Park, 626-574-6417
Dan Masonson, NBC Sports Group 203- 356-2790
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2014 Breeders’ Cup World Championships, consisting of 14 races and purses totaling $27 million will be held October 31-Nov. 1 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and YouTube
About NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf Channel, 12 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, PGA of America, USGA, Churchill Downs, Breeders’ Cup, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.