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TITO’S HANDMADE VODKA® AND BREEDERS’ CUP FORM MARKETING PARTNERSHIP FOR WORLD CHAMPIONSHIPS
NEW YORK (October 22, 2013) – The Breeders’ Cup, the most prestigious international event in Thoroughbred racing and Tito’s Handmade Vodka, a Made in U.S.A. Certified vodka brand,, have joined forces in a new marketing partnership for this year’s Breeders’ Cup World Championships, it was announced today.
The Breeders’ Cup World Championships, consisting of 14 races and purses and awards totaling $27 million, will be held on Friday, November 1 and Saturday November 2 at Santa Anita Park, in Arcadia, Calif., outside Los Angeles. The Breeders’ Cup, which will be televised live by the NBC Sports Group, with the $5 million Breeders’ Cup Classic shown live and in primetime on NBC, is an annual gathering of stars from the worlds of Hollywood entertainment, business, sports and celebrities from all walks of life, and held for the next two years at Santa Anita Park, one of America’s most iconic sports venues.
Tito’s Handmade Vodka, an Austin-based company, is one of the fastest growing micro distilleries in the United States. The handcrafted spirit earned a unanimous Double Gold Medal at the San Francisco World Spirits Competition, and it was awarded a score of 95 by Wine Enthusiast for its impeccable purity and clean taste. Tito's Handmade Vodka is the personal recipe of founder and master distiller, Tito Beveridge.
As a part of the agreement, Tito’s Handmade Vodka will be the preferred vodka at the Breeders’ Cup and the featured brand at the high end luxury locations at Santa Anita, including the Trophy Lounge, Chandelier Room and the Marquee Suites on the track apron. Tito’s Handmade Vodka will also be served exclusively at the Taste of the World reception, hosted by celebrity chef Bobby Flay, on Friday evening November 1 at the Huntington Gardens in Pasadena, and at the Finish Line Party on Saturday evening at the Langham hotel. Tito’s Handmade Vodka will also be the exclusive vodka at all Breeders’ Cup official hospitality locations.
Tito has also crafted the official drink of the Breeders’ Cup, The Classic. The ingredients are as follows:
1.5oz Tito’s Handmade Vodka
.5oz St. Germaine
1.5oz Fresh grapefruit juice
Top with Club Soda
Served on the rocks
“When it comes to partnering with top brands on the cutting edge of ‘what’s now’ in sports, entertainment and lifestyle, there are few that can match Tito’s,” said Drew Sheinman, Breeders’ Cup Chief Marketing and Revenue Officer. “We are extremely excited that Tito’s Handmade Vodka, and a great promoter and entrepreneur in Tito Beveridge himself, will be a part of the Breeders’ Cup experience and a terrific leveraged asset in our business building relationships. Our event is a perfect complement to the fun, excitement and excellence exemplified by Tito’s.
"We are so excited to be a part of the Breeders' Cup, the most prestigious day in international horse racing. It's an honor for a homegrown spirit like ours to be invited to be a part of the best of the best, and we are really looking forward to showcasing our signature cocktail to what we hope will be many new fans,” said Tito Beveridge.
Contact: Jim Gluckson, Breeders’ Cup, 212-230-9512
Alexandra Paparsenos, CTP, 617-412-4000
Jenna Guarneri, Sarah Hall Productions, (Tito’s Vodka) 212-529-1598
About Tito’s Handmade Vodka
Tito’s Handmade Vodka is and always has been 100% American-made and produced in Austin, Texas. It was the state’s first and oldest legal distillery, and is one of the fastest-growing micro distilleries in the country. Tito’s Handmade Vodka continues to be a privately owned liquor brand developed by Tito Beveridge and can be found in all 50 states and in some Canadian provinces. The slow, six-times distilled vodka is called one of the smoothest vodkas on the market by the country's top bartenders, and was awarded a score of 95 by Wine Enthusiast.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2013 Breeders’ Cup World Championships, consisting of 14 races and purses totaling $27 million will be held Nov. 1-2 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Network. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social platforms Facebook, Twitter and YouTube