Breeders’ Cupcake Returns for Third Year

Glendale bakery Goodie Girls creates cupcake to benefit Children Mending Hearts

LOS ANGELES, Oct. 4, 2012 – The Breeders’ Cupcake returns for the 29th running of the Breeders’ Cup World Championships, Nov. 2-3 at Santa Anita Park in Arcadia, CA. Over 4,000 cupcakes are expected to be consumed during Breeders’ Cup Week. This year’s cupcake captures the official colors of the Breeders’ Cup and is created exclusively by Goodie Girls, a Glendale-based, award-winning bakery. The Blueberry LemonDrop is a blueberry cupcake with lemon Swiss merengue and purple fondant daisies.

Cupcakes can be purchased individually for $4 or $48 for a dozen at the Goodie Girls bakery. The Breeders’ Cupcake will also be available at the “Taste of LA” culinary event which takes place during the two-day Championships at Santa Anita. The recipe can be found at www.breederscupcake.com. One dollar from each cupcake sold will be donated to Children Mending Hearts (CMH), a non-profit organization dedicated to empowering disadvantaged youth through educational and arts programs that build empathy and global citizenry. This builds upon the Breeders’ Cup previously announced partnership with CMH as part of its official outreach program, with the charity participating in a weeklong series of events both on and off the track to raise awareness about the cause

“The Breeders’ Cupcake has now become a fun and rewarding tradition for us, and we’re excited to be working the talented team of bakers at Goodie Girls,” said Peter Rotondo, Breeders’ Cup Vice President of Media and Entertainment. “More importantly, every attendee that enjoys one of these cupcakes will be directly benefiting the fantastic work that Children Mending Hearts carries out.”

“We are so honored to partner with the Breeders’ Cup and Goodie Girls on this sweet and fun initiative that embodies the creative spirit of our organization,” said Lysa Heslov, Founder of Children Mending Hearts. “Funds raised from this partnership will help us run our after-school classes and arts exchange workshops, which have helped over 10,000 children thus far."

“It’s such a wonderful opportunity to collaborate with both organizations and be the official baker of this year’s Breeders’ Cupcake,” said Annette Starbuck, Goodie Girls’ owner. “We had a blast coming up with the flavor and design, and can’t wait to share our cupcakes with attendees, as well as benefit a great cause.”

The Breeders’ Cupcake will be on sale today through Nov. 4 at Goodie Girls at 415 E. Broadway, #100, Glendale, CA. They also will be available at Breeders’ Cup events, October 29- November 4. Breeders’ Cupcakes can also be ordered by calling (818) 545-0434.

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2012 World Championships will be held at Santa Anita Park in Arcadia, Calif. Total purses for the two-day event, Nov. 2-3, are more than $25 million. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.

About Children Mending Hearts (CMH)

Children Mending Hearts (CMH), founded by Lysa Heslov in 2008, is dedicated to empowering disadvantaged youth through educational and arts programs that build empathy and global citizenry. Through after school classes and arts exchange workshops, CMH actively engages US youth in global children’s causes where they can positively impact the life of another child. To date, CMH has served nearly 10,000 children due in large part to the generous support of the entertainment community, a circle in which Lysa and her husband Grant, CMH board member, are well known. Grant is a three time Academy Award nominated producer and writer (Good Night and Good Luck, The Ides of March) as well as George Clooney’s producing partner in Smokehouse Pictures. For more information please visit www.childrenmendinghearts.org & www.cmhglobalartsafterschool.tumblr.com.

About Annette Starbuck and Goodie Girls

Chef Annette Starbuck, founder of Goodie Girls Cupcakes, is a self taught Executive Pastry Chef who through extreme dedication went on to become the Winner of Food Network's Cupcake Wars Kentucky Derby episode. Since winning Cupcake Wars, Chef Annette opened her first store front location in Glendale, CA and is opening her 2nd location in La Canada, CA in January 2013. Starbuck has also gone on CBS's The Talk to introduce her founded Cake Ups and share her Pumpkin Pancake Cupcake recipe. She was named the Official Cupcake for ParaNorman and has worked alongside some of Hollywood's most elite studios and clientele. Goodie Girls is also proud to be recently announced as the Official cupcake for the Breeders’ Cup. Chef Annette truly gives "a petite treat affair" with every bite of her goodies. For more information, please visit us at www.thegoodiegirls.com.

Contact:

Jim Gluckson, Breeders’ Cup, jgluckson@breederscup.com, 212-230-9512

Elise Freimuth, PMK*BNC, elise.freimuth@pmkbnc.com, 310-967-7252

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