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SANTA ANITA ‘FREE FRIDAYS’ RETURN MARCH 23, FREE GENERAL ADMISSON TO ALL ATTENDEES
ARCADIA, Calif. (March 18, 2012)—Santa Anita Park announced today that effective Friday, March 23, all on-track attendees will receive free General Admission.
“’Free Fridays’ was a very popular promotion here a few years back and we feel this is a good time to reintroduce it,” said Thoroughbred owner Mark Verge, on behalf of the Stronach Group. “With the (Grade I) Santa Anita Derby coming up on April 7, we think this is a great way for us to try and reach out to a large number of new and casual fans and get the Derby on their radar.
“There’s no question ‘Free Fridays’ drives on-track attendance and it helps set the table each weekend. We want people to know we’re going to be more competitive than ever and that we’re going to do everything we can to make their trip to Santa Anita an unforgettable experience—every time they come.”
Santa Anita’s 72-day winter/spring meeting runs through April 22. For more information, or to make dining and seating reservations, visit www.santaanita.com or call (626) 574-RACE.