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SANTA ANITA TEAMS WITH ‘KOMEN FOR THE CURE,’ CAL CUP TO INCLUDE BREAST CANCER AWARENESS OCT. 29, FANS, HORSEMEN ENCOURAGED TO ‘THINK PINK’
ARCADIA, Calif. (Oct. 21, 2011)—Santa Anita Park and the California Thoroughbred Breeders’ Association (CTBA) have announced they will partner with Susan G. Komen For The Cure and will promote breast cancer awareness on California Cup Day, Oct. 29.
“Many businesses and sports franchises throughout the country are now getting involved in this very worthy cause,” said Santa Anita Vice President of Marketing and Sales Chris Quinn. “Along with the CTBA, we are proud to join in this effort and we hope to be able to raise breast cancer awareness both locally and nationally by having this event on Cal Cup Day.
“We’re going to have a great Cal Cup T-Shirt giveaway item and we expect to have a big on-track crowd for Cal Cup. We’ll be able to generate plenty of state-wide and national attention via HRTV and our satellite wagering network and our jockeys have agreed to wear pink armbands. We’ll also have pink borders on all of our saddle cloths, as well as a pink winner’s circle and paddock.
“Anyone attending can purchase a pink Susan G. Komen wristband for $5. In one way or another, virtually everyone has been touched by this deadly disease and anything we can do to support the effort to combat it, is worth trying. It should be a great day of racing and we hope to have a lot of fun and to be able to help a good many people as well,” he added.
The California Cup, to be run for the 21st time on Oct. 29, will feature a festive day of racing for horses bred in California and will be highlighted by the $150,000 California Cup Classic. The Classic is for 3-year-olds and up and will be run at 1 1/8 miles on turf.
“We are extremely excited to be partnering with Santa Anita Park and expanding breast cancer awareness to the racing community on what should be an exciting day of racing,” said Matthew Hourihan, Development Coordinator with Susan G. Komen For The Cure. “We look forward to making many new friends at Santa Anita on Cal Cup Day and we’re excited to be entering into a partnership with a forward-looking organization that has such a rich and highly respected history.”
The brainchild of the CTBA, the California Cup was initially run at Santa Anita in 1990 and has proven to be one of the most popular days of the year.
“The Cal Cup is traditionally one of the biggest days on our racing calendar and it’s always a lot of fun to get racing people together from throughout the state,” said CTBA President Doug Burge. “We’re very excited to be a part of this and to be able to partner with Santa Anita and the Komen group.
“For the first time ever, we’re going to have our Cal Cup Party in the Club Court area, just off the Club House turn and we think our guests are going to be very receptive to this theme of breast cancer awareness. We hope to be able to raise as much money as we can for a truly great cause,” added Burge.
Those attending the California Cup Party will be treated to a variety of high-end food and beverage, including Santa Anita’s first-ever Pink Cosmopolitan.
First post time on Cal Cup Day is 1 p.m. Admission gates open at 11 a.m. General Admission is $5. Club House is $8.50 and Turf Club admission is $20. Children 17 and under are admitted free when accompanied by a parent or guardian.
For more information on Cal Cup XXII, or to make dining or seating reservations, fans are encouraged to visit www.santaanita.com or to call (626) 574-RACE.