BREEDERS’ CUP ANNOUNCES $10 GENERAL ADMISSION PRICING FOR 2009 WORLD CHAMPIONSHIPS AT SANTA ANITA PARK

NEW YORK (June 4, 2009) - The Breeders’ Cup and Oak Tree Racing Association announced today that General Admission tickets will be $10 on both Championship Friday and Championship Saturday for the 2009 Breeders’ Cup World Championships at Santa Anita Park, Nov. 6-7, in Arcadia, Calif. General Admission tickets were $20 each day in 2008. All 2009 reserved seat tickets go on sale to the general public at www.breederscup.com/tickets beginning Friday, June 5, at 12:01 AM (ET).

The Breeders’ Cup has reduced ticket prices across the board and will offer single and two-day options throughout the facility. Reserved grandstand ticket prices range from $40-$235 on Championship Friday and from $55-$335 on Championship Saturday.

Further examples of 2009 price reductions include:

  • Fans will now be able to get a seat on Championship Friday for as little as $40 compared to $200 in 2008.
  • Fans will now be able to get a seat on Championship Saturday for as little as $55 compared to $200 in 2008.
  • Single Day prices for premium seating are reduced by 30%.

  • “We believe that setting the General Admission price at $10 for 2009 is another step in our efforts to ensure that sports fans in Southern California can experience our World Championships in person at a very reasonable cost,” said Peter Land, Breeders’ Cup Chief Marketing Officer.

    “Oak Tree and the Breeders’ Cup believe that this year, more than ever, the two days of world championship racing should be affordable and accessible to all,” said Sherwood Chillingworth, Executive Vice President of the Oak Tree Racing Association. “Ten dollars for a day at the Breeders’ Cup at beautiful Santa Anita is one of the all-time great values in American sports.”

    Fans can go to ESPN.com and its Contest Page for a chance to win one of three ticket prize packages to the 2009 Breeders’ Cup World Championships.

    Fans that purchase tickets online also will have the option to make a donation to The V Foundation for Cancer Research, the Breeders’ Cup primary non-profit beneficiary for the 2009 World Championships. The Breeders’ Cup has set a goal of raising a minimum of $100,000 for The V Foundation.

    About Breeders’ Cup The Breeders’ Cup administers the Breeders’ Cup World Championships; Thoroughbred racing’s year-end Championships consisting of 14 races and $25.5 million in purses. The organization also administers the Breeders’ Cup Challenge qualifying series, and the Breeders’ Cup Stakes Program. Breeders’ Cup has offices in Lexington, Ky., and in New York City. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You may follow the Breeders’ Cup on Twitter at http://twitter.com/BreedersCup.