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BREEDERS' CUP REDUCES TICKET PRICES AND LAUNCHES FIRST EVER ONLINE TICKET PROCESS FOR 2009 WORLD CHAMPIONSHIPS AT SANTA ANITA
Tickets will go on sale to Breeders' Cup nominators on May 15 and to the general public beginning June 5. General Admission pricing and other ticket-based initiatives will be announced in early June.
In addition, the Breeders' Cup will provide online travel support for fans coming to the event from outside of Southern California via a new booking website powered by Travelocity.
New features for this year are:
Some examples of 2009 price reductions include:
"The online ticketing system gives our fans greater flexibility and immediate access to better Breeders' Cup tickets than they ever had before," said Greg Avioli, Breeders' Cup President and CEO. "We also felt it was important to recognize the current economic environment both in Southern California and around the world by reducing ticket prices from 2008 levels."
A variety of seat choices exist, with ticket prices on Championship Friday for Reserved Grandstand ranging from $40-$235 and on Championship Saturday from $55-$335.
"We are looking forward to welcoming our guests back to Oak Tree at Santa Anita for the same experience they enjoyed last year, when the 2008 Breeders' Cup World Championships were described as "the best ever in twenty-five years." By virtue of a significant reduction in prices, we anticipate adding to our 2008 attendance with those who now are aware of what they missed last year," said Sherwood Chillingworth, Executive Vice President of Oak Tree Racing Association.
About Breeders' Cup
Breeders' Cup administers the Breeders' Cup World Championships, Thoroughbred racing's year-end Championships consisting of 14 races and $25.5 million in purses. The organization also administers the Breeders' Cup Challenge qualifying series, and the Breeders' Cup Stakes Program. Breeders' Cup is located in Lexington, Ky., and in New York City. More information is available at www.breederscup.com.