Legendary musician to sing “The Best is Yet to Come” live on NBC during Breeders’ Cup Classic Primetime Hour on November 3
NEW YORK (Sept. 27, 2012) – Over fifty years after his initial performance of the song at Carnegie Hall, Grammy-award winner Tony Bennett will perform his classic hit “The Best is Yet to Come” at the 2012 Breeders’ Cup World Championships at Santa Anita Park in Arcadia, Calif., Breeders’ Cup announced today at a media event featuring Tony Bennett at Siro’s Restaurant in Manhattan.
In May, Breeders’ Cup launched a new brand campaign that utilizes “The Best is Yet to Come” as a centerpiece, using the song itself, as well as the title, as a core element in its brand identity, advertising and media.
The $5 million Breeders’ Cup Classic will air in primetime on NBC Saturday, November 3, 8-9 p.m. ET. Bennett will perform live from the Winner’s Circle as the Classic horses make their way to the starting gate for the race.