Plans Include Launch of New Social Game in January 2015
November 20, 2014 (Washington, PA) – Leading Advance Deposit Wagering (ADW) provider, Xpressbet, and Real-Money Social Gambling pioneer, Giddy Apps, have extended their technology and content agreement for three (3) years, allowing customers to watch, wager and win real money on live horse racing, all in a user-friendly, online, social environment via the popular, real-money social game DerbyJackpot (www.derbyjackpot.com). Additionally, Xpressbet is now the sole technology provider for DerbyJackpot, servicing customers in all 37 states in which DerbyJackpot operates.
In a venture that launched in 2013, this extension provides Giddy Apps, the fastest growing gaming company in America, the long-term service and support of Xpressbet and its parent company, The Stronach Group. During its partnership with Xpressbet, Giddy Apps has facilitated over ten million dollars of wagers across hundreds of the world’s leading racetracks, including The Stronach Group’s marquee venues, Gulfstream Park, Santa Anita and Pimlico, home of the historic Preakness Stakes.
DerbyJackpot allows consumers to place bets – some as small as a 10-cent stake, with accounts funded using Visa, MasterCard, Dwolla, Green Dot, ACH or instant bank transfers – at over 100 race tracks around the globe. DerbyJackpot players are treated to a live video feed of each race while they chat with fellow players. Offering 50,000 live horse races annually and wagering 364 days a year, Giddy Apps has successfully packaged the thrills of a day at the races into an online experience to be shared among friends and a millennial generation that has never experienced life without a computer or mobile device. Designed for the social gamers and casual players, including those who purchase lottery tickets, DerbyJackpot’s ease of online use removes several of the traditional obstacles that have precluded horse racing from attracting younger fans: intimidating and arcane racing lingo, long betting lines at race tracks, and a dearth of data and statistics compiled in complex fashion and forms.
“Xpressbet and their parent, The Stronach Group, is one of the premier real-money wagering businesses in North America,” said Giddy Apps CEO, Tom Hessert. “We are excited to extend our partnership to bring their incredible horse racing content into new social gaming experiences. In doing so, we will both continue to develop new and younger horse players.”
“Giddy Apps has really impressed us with their dynamic game, DerbyJackpot, by providing an innovative product that reaches the broader internet gaming segment, and more importantly converts those players and bettors into horseplayers,” said Xpressbet President, Ron Luniewski. “We look forward to working with Giddy Apps on new, innovative product offerings and are excited to see what the future holds. They are an asset to the horse racing industry and Xpressbet and The Stronach Group are delighted to partner with them.”
In addition, Giddy Apps is preparing to launch its second horse racing product, an exciting, new Social Game, in January 2015.
Players must be 18 years of age (21 in certain states) and a legal resident in a state where DerbyJackpot may legally take online horse racing wagers. DerbyJackpot does not offer real money games to residents of the following states/territories: Alaska, Arizona, District of Columbia, Georgia, Hawaii, Illinois, Mississippi, Missouri, Nebraska, Nevada, New Jersey, North Carolina, South Carolina, Texas and Utah. Additional terms and restrictions may apply. DerbyJackpot hopes to offer real money games to residents of certain of these states soon. DerbyJackpot and Xpressbet encourage responsible gaming by their players.
Xpressbet provides legal and secure online wagering services to horseplayers in the United States. It is the industry’s most comprehensive and user-friendly wagering site, allowing customers to wager on more than 300 of the world’s best racetracks from their computer, phone or mobile device. Xpressbet operates XB SELECT, the industry’s premier destination for high-volume wagering, and XB Net, which connects bet shops and wagering sites from around the world to North American racing. Xpressbet is a Stronach Group company, which also owns and operates Santa Anita Park, Gulfstream Park & Casino, Golden Gate Fields, Portland Meadows, Laurel Park and Pimlico Race Course, home of the world-famous Preakness. The company owns and operates the Palm Meadows Training Center in Florida, the award-winning Adena Springs operation, AmTote, a global leader in wagering technology, and Monarch Content Management. The Stronach Group is also a major producer of televised horseracing programming through its HRTV cable and satellite network.
About Giddy Apps:
Giddy Apps, based in the Flatiron District of New York City, is a dynamic, consumer-facing, technology start-up company founded by Bill, Walter and Tom Hessert and Chief Technology Officer, Eric Gay. Having grown from 3 to 16 employees since its launch, Giddy Apps is focused on creating and developing real money social gambling games leveraging the power of digital and social media while disrupting and demystifying one of America’s oldest sports, horse racing. Giddy Apps has attracted business insights from such influential board members as Paul Martino, managing director of Bullpen Capital and advisors such as Steven Levitt (author of Freakonomics and Professor at the University of Chicago) and as well as a former Zynga designer. Touted as a potential “panacea” for an $11 billion dollar horse racing industry, Giddy Apps is uniquely positioned its brand as a pioneer in the real-money social gaming world.