ON-TRACK HANDLE UP 40 PERCENT DURING SPRING MEET
ARCADIA, Calif. (June 29, 2014)–Santa Anita’s first-ever 38-day Spring Meeting concluded Sunday and by all accounts it was a rousing success, as both attendance and handle numbers far exceeded initial projections. The Spring Meet, which was effectively combined with the track’s 69-day Winter Meet that ran from Dec. 26 through April 20, generated total pari-mutuel handle that exceeded $1 billion.
With superstar California Chrome leading the way through the Triple Crown, Santa Anita posted huge year-to-year gains on and off track on Kentucky Derby Day (May 3), Preakness Day (May 17), and Belmont Day (June 7)–and also of significant importance was Saturday’s initial Gold Cup at Santa Anita Park, which generated large increases in attendance and on-track handle.
“This has been a very successful and gratifying meet on several levels,” said Santa Anita Chairman Keith Brackpool. “This was uncharted territory for us and on balance we’re very pleased with the way the meet went in terms of handle and purses, and that we were able to expose many more thousands of new fans to our sport.
“One of our primary objectives has been to get people excited about coming out to Santa Anita and our modernization projects throughout the facility have been a great help in that regard. The successes of this meet though would not have been possible without the support from our fans, owners, trainers, jockeys and dedicated employees, and for that we are deeply appreciative. We look forward to seeing everyone again when our Autumn Meet commences in September.”
Santa Anita’s 2014 Autumn Meet will open on Friday, Sept. 26 and it will be highlighted by the Breeders’ Cup World Championships, which will be hosted by Santa Anita for an unprecedented third consecutive year on Oct. 31 and Nov. 1.