OLD FRIENDS FARM NAMED CHARITY BENEFICIARY OF 2016 BREEDERS’ CUP WORLD CHAMPIONSHIPS;FANS CAN RESERVE A MAKER’S MARK® COMMEMORATIVE ZENYATTA BOTTLE THROUGH DONATION TO OLD FRIENDS

 

LEXINGTON, Ky. (June 29, 2016) – Continuing its collaboration to raise funds for important causes, the Breeders’ Cup and Maker’s Mark® announced today that Old Friends Farm, home to some of the most popular retired Thoroughbred race horses, has been named the official charity beneficiary of the 2016 Breeders’ Cup World Championships.

The Breeders’ Cup, the most prestigious international two-day event, consisting of 13 races and purses and awards totaling $28 million, will be held on November 4-5 at Santa Anita Park in Arcadia, Calif.

Fans can contribute to Old Friends and receive a Maker’s Mark® limited edition commemorative Zenyatta bottle, the first and only female horse to win the Breeders’ Cup Classic, by making a donation and attending the Championships for Charity celebration on November 2 in Arcadia, Calif. (see rendering attached)

This year, Ann and Jerry Moss, owners of Zenyatta during her racing career, worked with both Breeders’ Cup and Maker’s Mark® in selecting Old Friends as the beneficiary of the 2016 bottle program.

Breeders’ Cup and Maker’s Mark® have collaborated on a three-year program offering a limited-edition, five-bottle collection featuring a few of the most legendary Champions in Breeders’ Cup history. Each bottle pays tribute with a customized design and signature from each Champion’s connections. In the first year of the program, Breeders’ Cup and Maker’s Mark® offered fans the opportunity to donate towards the first three limited-edition commemorative bottles of Breeders’ Cup Champions A.P. Indy, Lure and Personal Ensign. In 2017, a limited-edition commemorative Maker’s Mark® bottle of Cigar will be offered.

To support Old Friends, fans can reserve a bottle at www.breederscup.com/championsforcharity by making a $400 donation to receive a 2016 Maker’s Mark® limited-edition commemorative Zenyatta bottle. Once the donation has been made, those donors can collect their bottles at Arcadia Night: Salute to Zenyatta, which will take place on Wednesday, November 2 at the Gold Line Plaza, in Arcadia. In addition to collecting the commemorative bottle, the evening will include live music, local food trucks and signature Breeders’ Cup cocktails, among other special amenities.

“In conjunction with Maker’s Mark, we are very proud that Old Friends Farm, represented by the passion and dedication of Michael Blowen, is our chartable beneficiary this year,” said Breeders’ Cup President and CEO, Craig Fravel. “We recognize the importance as an industry of taking care of retired racehorses after they have given so much to us during their racing careers. We also look forward to many fans of Thoroughbred racing supporting this worthy cause with their donations to receive a commemorative bottle of Zenyatta, one of our greatest and most popular champions.”

Breeders’ Cup Champions Alphabet Soup (1996 Classic), Eldaafer (2010 Marathon) and Amazombie (2011 Sprint) are in residence at Old Friends

“We are flattered and grateful to have been chosen by Jerry and Ann Moss, as well as Breeders’ Cup and Maker’s Mark, for this prestigious campaign,” said Michael Blowen, founder and President of Old Friends, which is based in Georgetown, Ky. “The Mosses have been strong supporters of this organization almost since its inception, and we are so proud to be working with them on this remarkable tribute to the remarkable Zenyatta,” Blowen continued. “The impact this contribution will have on our retirees will be invaluable, and we just can’t thank everyone enough.”

“Maker’s Mark has always had a strong connection to the thoroughbred racing community, and we’re excited to continue that relationship with this exclusive charitable program,” said Rob Samuels, 8th generation whisky producer and COO of Maker’s Mark. “The organization at Old Friends has a terrific mission and one that we’re proud to support, specifically with these Zenyatta commemorative bottles that capture the beauty of horse racing and the deliciousness of Maker’s Mark Bourbon.”

Contact: Jim Gluckson, Breeders’ Cup, 212-230-9512

About Old Friends Farm

Old Friends is a 501 (c) (3) non-profit organization that cares for more than 160 retired racehorses. It’s Dream Chase Farm, located in Georgetown, KY, is open to tourists daily by appointment. Old Friends also has two satellite facilities: Old Friends at Cabin Creek in Greenfield Center, N.Y., and Old Friends at Kentucky Downs in Franklin, KY. For more information on tours or to make a donation, contact the main farm at (502) 863-1775 or see their website at www.oldfriendsequine.org.

About Maker’s Mark

About Maker’s Mark® Bourbon

In 1954, at a small Victorian distillery in Loretto, Kentucky, Bill Samuels, Sr., fulfilled his dream to create a pioneering handmade bourbon that, for the first time, would appeal both to bourbon and to non-bourbon drinkers alike, that tasted good and exemplified good taste, and wouldn’t “blow your ears off,” which was the measure by which bourbons were judged at the time. He decided to make his whisky in small-batches of 19 barrels, developed a proprietary barrel char to enhance the softness and sweetness of his whisky, and then rotated each barrel by hand to ensure exposure to consistent temperatures throughout the warehouse, and, ultimately, he aged each barrel to taste. Bill Samuels, Sr., unknowingly and unintentionally, fired the shot that started the Bourbon Revolution, and transformed bourbon from a “commodity” into a premium handcrafted spirit, giving rise to the modern era of bourbon. Today, Maker’s Mark® continues to make its bourbon the same way Bill Samuels, Sr., did 60 years ago, in small batches by craftsmen who hand-dip each bottle. In 2010, in tribute to his father’s spirit of innovation, Bill Samuels, Jr., unveiled Maker’s 46®, a totally new bourbon that reflects the distinct character of Maker’s Mark® but has a bigger, bolder and complex taste without any hint of bitterness. In 2014, a limited 375ml bottling of Maker’s Mark Cask Strength, which is Maker’s Mark- uncut and unaltered, was released to select markets. The limited launch of Maker’s Mark Cask Strength generated tremendous enthusiasm and positive feedback, prompting a nationwide introduction of 750ml bottles in 2015. Maker’s Mark® Bourbon (45% alc./vol.), Maker’s 46R (47% alc./vol.) and Maker’s Mark® Cask Strength™ Bourbon Whisky, (54%-57% alc./vol.) are distilled, aged and bottled by the Maker’s Mark Distillery, Inc., in Loretto, Kentucky. In 1980, the distillery was designated a National Historic Landmark, becoming the first distillery in America to be so recognized, and has also been decreed as the “world’s oldest operating bourbon whisky distillery” by Guinness World Records®. The Maker’s Mark Distillery is one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting hundreds of thousands of visitors annually. For more information, please visit the Maker’s Mark® website (www.makersmark.com).

 

About Breeders’ Cup

 

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2016 Breeders’ Cup World Championships, consisting of 13 grade I races and purses and awards totaling $28 million, will be held November 4-5 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter, Instagram, Snapchat and YouTube