LEXINGTON, Ky. (August 10, 2016) — The Breeders’ Cup today announced that fans currently holding tickets to the 2016 Breeders’ Cup World Championships can securely resell those tickets through TicketResell by SeatAdvisor.  The Breeders’ Cup, Thoroughbred racing’s premier international event, will be held at Santa Anita Park in Arcadia, Calif., on Friday, November 4 and Saturday, November 5.


TicketResell is an online tool that allows patrons to resell tickets they can no longer use through SeatAdvisor Box Office; a guaranteed and secure system by SeatAdvisor.

TicketResell was developed by SeatAdvisor, Inc., a global ticketing software company and the official box office software provider of the Breeders’ Cup World Championships since 2008. This is the fourth consecutive year that the TicketResell program has been made available to Breeders’ Cup patrons. With TicketResell, if patrons are no longer able to attend the event, they are now able to resell their tickets directly through their online account held with the Breeders’ Cup. A desired resell price is set by the seller, and tickets are then added to the accessible inventory and made available for buyers.


All transactions are 100% secured and guaranteed byTicketResell, unlike other secondary market resellers.


“Over the past four years, TicketResell has provided customers with a safe and secure marketplace to resell their tickets and simultaneously provide other fans a second chance to get into areas where the inventory had been previously sold out,” said Breeders’ Cup President and CEO Craig Fravel. “We look forward to our continued partnership with SeatAdvisor in establishing an efficient ticket exchange system for our fans around the world.”


“Since Ticket Resell by SeatAdvisor was released, it has been highly rewarding to support the success the Breeders’ Cup has achieved by helping patrons confidently purchase and even resell their tickets for the historic event,” said SeatAdvisor President and CEO Brent Miller. “Through our partnership, patrons worldwide know they have access to all the available inventory on the highly secure Breeders Cup website, eliminating the need to search third party websites.”

Fans interested in selling their Breeders’ Cup tickets or purchasing resold inventory through TicketResell may call 859-514-9428, M-F, 9-5 p.m. ET; email or on the web at SeatAdvisor, Inc. works with more than 3,000 venues in the arts and sports market throughout the U.S., Australia, Europe, Canada, Singapore, Malaysia, Mexico and Caribbean. In addition to the Breeders’ Cup, an impressive roster of North American horse racing venues utilize SeatAdvisor’s box office software including the Del Mar Thoroughbred Club, home of the 2017 Breeders’ Cup World Championships.

Contact: Jim Gluckson, Breeders’ Cup, 212-230-9512

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships’ races. The 2016 Breeders’ Cup World Championships, consisting of 13 Grade 1 races and purses and awards totaling $28 million, will be held November 4-5 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.



About SeatAdvisor 

SeatAdvisor delivers a smarter ticketing and patron management solution to help venues worldwide nurture and grow their audiences.  We combine a powerful but easy-to-use ticketing system with integrated fundraising, analytics, marketing and CRM capabilities.  A proven innovator since 1999, SeatAdvisor was the first to provide interactive SeatMaps including the view from a seat.  We support a wide range of customers including race tracks, performing arts, universities, hotels, sports organizations and festivals.   Our cloud based solution includes dual redundancy, PCI Level 1 and EMV compliance to ensure the safety and security of all transactions and patron data. With global headquarters in San Diego, CA and regional offices in Europe and Australia, thousands of venues worldwide have chosen SeatAdvisor to sell over 100 million tickets. For additional information about SeatAdvisor, visit or call (877) 732-8627